Built around your business
Every assignment begins with understanding your goals, your market and your operating realities. The consulting support is shaped around what creates the greatest real value.

Broad expertise · Close collaboration · Long-term perspective
Have fun. Think together. Lead together. Go further.
Welcome to CG Hahne Consulting AB. I help companies develop their business, seize new opportunities and move important assignments forward – with experience, attentiveness and direct, personal contact throughout the collaboration.
01 / About
CG Hahne Consulting AB is a personal consultancy that helps companies develop their business and move important assignments forward. I take on defined projects, longer collaborations and interim assignments according to the needs of the business.
My experience in banking and finance, Sale Nordic, Audi Stockholm, Wsportsmedia and Ski Classics brings together sales, commercial development and international sports media. I listen to your goals, work closely with you and help turn opportunities into clear next steps and lasting results.
More about my experience →Every assignment begins with understanding your goals, your market and your operating realities. The consulting support is shaped around what creates the greatest real value.
Through clear dialogue, responsiveness and an understanding of different perspectives, we build a collaboration that works both commercially and operationally.
I help turn strategic choices into priorities, responsibilities and action – all the way from analysis and negotiation to delivery and follow-up.
02 / Services
Consulting expertise and operational support in sales and client relationships, commercial development, media rights and distribution, and media production – always tailored to your needs and goals.
I help companies with B2B sales, client development and long-term business relationships across industries. My experience in the automotive industry, among others, has given me a strong foundation in understanding client needs, building trust and moving business forward from first contact to a successful close.
Consulting support for companies looking to develop their offering, identify new revenue opportunities or enter new markets. Together, we combine commercial analysis with practical execution, clear priorities and solutions that work in day-to-day operations.
Strategic and operational support throughout the media rights lifecycle – from packaging and valuation to negotiation, sales and international distribution. I also bring experience in broadcaster relations and adapting offerings to different markets and platforms.
Management and coordination of media productions, including planning, budgets, external specialists and delivery. Through structure, clear dialogue and close collaboration, I help everyone involved work towards the same goal and deliver the right level of quality with a clear direction.
03 / Experience
My background spans complex B2B sales and premium brands, as well as senior commercial roles in international sports media. As a VP, Head of Media, Sales Manager, Media Manager, founder and consultant, I have worked closely with management teams, clients, broadcasters, distribution partners, suppliers and specialists.
The common thread is a strong commitment to the business, the relationships and the execution. I bring a holistic perspective on how offerings are developed, agreements negotiated, trust built and complex deliveries taken from concept to result.
For a more detailed overview of my professional background, previous roles and assignments, you are welcome to visit my LinkedIn profile.
View my LinkedIn profileMy experience in sales and client relationships spans several industries, including the automotive industry and sports media. At Audi Stockholm, I was responsible for corporate sales and the premium segment, including specialist responsibility for Audi A8, Audi R8 and Audi Exclusive. The work covered the entire customer journey – from prospecting and needs analysis to negotiation, financing discussions, delivery and long-term follow-up.
One of my key strengths is building trusted relationships with business owners and senior decision-makers, understanding their operations and turning complex needs into clear solutions. Experience from events, trade fairs and marketing activities also provides a broader commercial perspective on customer experience and brand.
Through roles as VP, Sales Manager, founder and consultant, I have developed extensive experience in business development, commercial partnerships, sales management, sponsorship and entry into new markets. I help identify potential, develop the offering and create a clear path from business idea to an actionable plan.
My expertise includes contract negotiation, Key Account Management, budget ownership, commercial responsibility and coordination between internal and external stakeholders. I combine strategic perspective with a close, hands-on approach that makes priorities, responsibilities and next steps clear.
I have extensive international experience in packaging, selling and distributing media rights in sports media. The work spans market analysis, rights propositions, channel strategy, contractual discussions and negotiations with broadcasters, platforms and distribution partners.
I have also developed existing broadcaster relationships, opened new markets and adapted content and rights packages to local conditions. The goal is always to create reach, commercial value and sustainable partnerships for both parties.
As Head of Media and Media Manager, I have extensive experience in planning and leading media productions for international live events. Responsibilities included production planning, procurement, supplier management, budgets, coordination of consultants and specialists, and on-site project management.
My approach is characterised by structure, clear communication and the ability to unite many stakeholders around a common goal. This creates well-functioning productions where quality, timelines, costs and commercial direction remain aligned throughout the delivery.
04 / Contact
Do you have a business opportunity, a challenge or an assignment where I could contribute? You are warmly welcome to get in touch, so we can talk about your needs and how I can help.
I also take on interim assignments when you need experience and extra capacity for a period of time.
I want to give every assignment my full commitment and therefore plan my availability with care. Please feel free to get in touch, whether your need is immediate or further ahead – an opportunity to work together may open up even at short notice.
You are welcome to get in touch
Send me an email and I’ll personally get back to you to arrange a suitable time for an initial conversation.
The initial conversation is without obligation and comes with no commitment to continue.